Representing the “fastest growing Internet ad format” (Google that phrase), Christian organizations and the brands that want to reach their audiences are finding that video is a natural complement to their marketing efforts.

The growing enthusiasm is easy to understand.

Online video has always been popular. But faster Internet, unique content, and more devices capable of streaming high-quality video are fueling an explosion in online video.

The amount of video watched on tablet devices and mobile phones in 2012 increased by 100 percent over the previous year. (Global Video Index: 2012 Year in Review)

Advertisers are taking notice.

Video saw the greatest increase in spending among all US digital ad formats from 2012 to 2013 and is expected to reach $4.14 billion by the end of the year, according to eMarketer.

If you’re a small or medium sized ministry, church, or Christian broadcaster, there is strong evidence to support adding video to your web platform and online marketing efforts.

Six reasons online video advertising is going viral

1. Forrester Research found out that 60% of all web traffic comes from online videos and 70% of the Top 50 Internet Retailers display videos on their websites.
2. Video was rated more effective than any other site initiatives in an Adobe survey of 2,000 interactive marketers.
3. 76% of marketers cited video as their #1 marketing strategy: higher than Facebook, higher than Twitter, higher than blogs. (Social Media Examiner)
4. People retain 58% more with both visual and auditory stimulation. (Forrester Research)
5. People who view a video are 64% more likely to purchase. (Comscore)
6. The likes of AOL, Yahoo!, YouTube, Vevo and Blip are investing in original video content. Print brands like CondeNast and Wired are venturing into their own video channels. (Forget the Year of Mobile — It’s Actually the Year of Video, Ad Age)

The potential of video for the gospel

Max Lucado presents the one message that he would present if it were his final message: ow.ly/n5obN

Unlike other media, video has the potential to be liked, loved and shared in minutes.

The future for Christian video is bright, as it is for the organizations and brands that choose to exploit its full capabilities.

Providing content access, content syndication tools and ad sales optimization, our company is ready to help you take the next step? Give us a call.

(Image source: ReelSEO)